The Google Business Profile is a simple, straightforward way for businesses to engage with customers through popular tools like Google Search. Because Google enormously influences your business’s online visibility, having a Business Profile can allow you to make the most of your online presence.
But is having one really that important? And does everyone need a Google Business Profile? Let’s look at what it is and why you might want to consider setting one up yourself.
All About the Google Business Profile
The Google Business Profile (GBP) allows businesses to better connect with their customers by influencing how their business shows up on Google platforms like Google Maps and Google Shopping. You can post updates about your business, list services or products, and control pertinent information like business hours or your website.
How Beneficial Is It?
Since creating a profile is free, there are not many downsides to creating one, and you can potentially squeeze many upsides out of it. But even if it wasn’t, there’s still enough benefits to merit any business owner’s attention.
Is It Beneficial for All Types of Businesses?
Yes, since it doesn’t cost anything to set up and is relatively easy to maintain, there’s no real reason not to have one. And it’s even better if you know how to optimize it and take advantage of everything it offers.
The Benefits of a GBP
What are the specific benefits of creating a GBP?
Here are a few notable ones:
● Show more credibility and legitimacy to searchers
● Offer more detailed information about your business to customers
● Increase website traffic
● Increase your visibility on Google
Businesses with strong GBP profiles are much more likely to be discovered. You can also improve your business credibility with online reviews through GBP, helping you build customer trust. Including important information like contact information, pricing, and your website is invaluable. It’s also great if you ever need to let your customers know if you have special hours for holidays or other events.
What You’ll See on a GBP
Here’s an example of some of the elements you might find on a GBP:
● Reviews
● Address and contact info
● Hours
● Services offered
● A business description
● Photos
This isn’t an exhaustive list, but it showcases how much information you can pack into something that customers will see when they search for you; it’s a lot of valuable information.
An Even More Powerful Presence With a GBP
Check out some of these interesting statistics with searches conducted online. You’ll be surprised to see the amount of traffic passing through Google and the use of GBP’s and then you’ll truly see the value.
That’s where Cool Brand Media shines: in helping businesses everywhere through social media management, SEO, and performance tracking services. With these services, we’ll work with tools like GBP to help you make the most of them rather than just setting it up and not seeing enough results. We’re helping our clients get noticed through various platforms, and GBP is just one of many!