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Cool Brand Media

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Website Design

User experience is critical to the success of any website. After all, if visitors can’t navigate easily to find what they’re looking for or can’t figure out how to navigate your site, they are likely to leave and go to your competitor’s site.

There are a number of things we do to improve the user experience on your site, including making sure your site is easy to navigate, using relevant information and well-designed site content, using clear and concise text, using SEO content, and providing helpful and relevant visuals.

  • Optimizing load time is another website factor that we know. In today’s fast-paced world, users expect instantaneous gratification. If a website takes too long to load, they will likely move on to another site that can meet their needs. Studies have shown that even a one-second delay in page load time can lead to a 7% reduction in conversions.
  • A well-formatted and designed website can help your overall performance by making it easier for potential customers or clients to find and use your site within seconds. A well-designed site can also help to build trust and credibility with your audience, which can lead to more business. Let us use our creative talent to bring you a website that drives results.

Why is user experience on your website important?

User experience (UX) on your website is important because it plays a role in how likely people are to stay on your site and convert into customers or clients. If your website is difficult to navigate or doesn’t provide the information users are looking for, they are likely to leave and go to a competitor’s site. On the other hand, a well-designed website that is easy to use and provides relevant information will keep users on your site longer and increase the likelihood that they will take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting you for more information.

Some of the website designs we specialize includes:

  • Florist
  • RV Parks/RV Resorts
  • Fishing Charters
  • Restaurants
  • Public Figures
  • Consulting

Designing your website to be more effective and SEO optimized

1

Making Sure Your Site is Easy to Navigate

User experience is critical to the success of any website. After all, if visitors can’t find what they’re looking for or can’t figure out how to use your site, they’re not likely to stick around for long. There are a number of things you can do to improve the user experience on your site, including making sure your site is easy to navigate, using clear and concise text, and providing helpful and relevant visuals. By taking the time to optimize the user experience on your site, you’ll be more likely to keep visitors engaged and coming back for more.
2

Format Your Content for Search Engines

Format your content for search engines.

Achieve higher performance for your written content by addressing the questions your audience is asking. Captivate their attention with featured snippets.
Featured snippets, also known as SERP features, are prominently displayed at the top of Google’s search results page. Designed to provide immediate answers to users’ inquiries, they enhance user experience by eliminating the need to navigate away from the page. These snippets, positioned before numbered results, are highly visible, helpful, and attract organic traffic.
Digital marketers extensively covet these positions. To secure one, it is imperative to optimize your content accordingly. Strategies aimed at targeting featured snippets not only enhance the value of your content to readers but also improve your search engine optimization, even if you don’t claim the specific snippet.

3

Optimizing Your Site for Mobile & Tablets

Ensuring that your website is optimized for mobile devices is essential in today’s market. With over 60% of internet traffic now coming from mobile devices, it’s clear that more and more people are using their phones and tablets to browse the web.

4

Optimize Site Load Time

In today’s fast-paced world, users expect instantaneous gratification. If a website takes too long to load, they will likely move on to another site that can meet their needs. Studies have shown that even a one-second delay in page load time can lead to a 7% reduction in conversions. Load time is also another configuring factor in your rankings in SEO. The faster the loading time, the higher ranking of your SEO.
5

Optimize Your Page Title & Meta Descriptions

When it comes to optimizing your website, don’t overlook the importance of title tags and meta descriptions. These elements have the potential to make a lasting impression on your audience. In fact, they can greatly influence whether someone clicks on your page or decides to move on. With just a few words, you have the power to capture attention. Fortunately, most website hosting platforms, such as WordPress, provide a simple way to edit your page title and meta description. Look for options like the “SEO title” and “meta description” boxes. To make the most of these elements, here are some key tips to remember:
  • Keep your page title between 30 and 60 characters
  • Keep your meta description under 160 characters
  • Include your target keyword
  • Clearly communicate what your page is about and what sets it apart
  • Ensure that each page has a unique title and meta description
6

Optimize Your Graphics

Don’t let your stunning visuals go to waste. Ensure your website’s images are optimized for maximum impact. Here’s what you need to know:

1. Size and Formatting: Choose the right image size and file type to avoid slowed page performance or image loading issues.
2. Accessibility: Including descriptive alt text not only improves accessibility for screen readers but also allows for keyword integration. Avoid embedding vital text in images unless there’s an alternative.
3. Context: Place your images alongside relevant text to provide clarity. For optimal impact, prioritize your most important image near the top of the page.
4. Links: Optimize your image names and URLs for both organic search and easy sharing on other websites. This can potentially earn you valuable backlinks.
5. Test: Test your web pages on both mobile and desktop to ensure they are visually appealing across all devices. Optimizing images for mobile can offer additional benefits, as users frequently search Google Images on their mobile devices.

7

Target Relevant Primary and Secondary Keyword Descriptions

Enhance your SEO strategy with effective keyword research.
Attract more visitors to your website by mastering the art of keyword usage. The key lies in identifying the primary and secondary keywords for your webpage. Your primary keyword serves as the core focus, representing your content, brand identity, products, and services. Maximize your online presence by selecting the most relevant primary keyword for each webpage.