Social Media management
Propel Your Brand With Social Media
What do you want to achieve with your social media presence? More sales? More brand awareness? Better customer service? We’re here to put strategies in place that will drive results.
Social media management is the process of creating and publishing content across social media channels in order to achieve specific marketing goals. While the goals of social media management will vary from business to business, we know that the common goal for all businesses is to reach their intended target to: sell products, increase brand awareness, drive website traffic, and generate leads.An effective social media management strategy begins with understanding which platforms your target audience is using. We use several online tools that help us understand what demographics are using certain social media platforms. Millennials are the largest group of online shoppers in the US and the largest group to likely buy name brand products. In fact, nearly 90% of millennial internet users say they are likely to follow a brand on social media, and over 60% say they have made a purchase after seeing a brand’s post on social media.
Once we understand the target audience demographics, we can begin creating engaging content that speaks to their needs and interests. In addition to creating great content, it’s also important to be active in conversations and respond to comments and questions in a timely manner.
Why does your business
need a social media presence?
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Connect with your customers one-on-one
People want to buy from other people, not faceless brands. If you’re strictly an e-commerce business, this is especially important. -
Reach new customers
Use those algorithms to your advantage! Social media platforms will recommend your account and content to users with connections or similar interests to your followers.
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Drive more traffic to your website
Your site is where sales happen, but first, customers have to get there. Social media ads and posts are the perfect way to get your URL in front of more potential customers. -
Learn more about your customers
Collect demographic information from your followers to fine-tune future marketing initiatives. -
Manage your reputation
Mistakes happen; it’s how you handle them that counts. Show your customers you are invested in their happiness by responding to questions and criticism promptly and professionally.
Most people—and most businesses—are on social media these days.
But just because social media is accessible doesn’t mean it’s easy. Using social media to grow your business effectively sits somewhere between an art and a science.
Learning the ins and outs of social media for business can take years. Fortunately, our team at Cool Brand Media has already put in those years, so you don’t have to. Let us manage your social media and watch your business’s growth accelerate!
Our Process
Here’s how Cool Brand Media helps you increase brand awareness, attract visitors to your site, and make more sales.
We get to know
your brand
We conduct thorough market research to ensure we understand who your target audience is, what they want, and where to find them.
We create a custom-
tailored content calendar
Armed with an in-depth understanding of your audience, we create content that resonates with them and speaks directly to their frustrations. Then, we schedule that content well in advance to prevent the stress of a last-minute scramble.
We stay involved
Your customers want to know you care! Whether responding to a concern, answering a question, or staying involved in conversations, we’ll ensure your brand always has an active presence on all your channels.