Cool Brand Media

Pay per click

What is PPC (Pay-Per-Click) Advertising?

Pay-per-click (PPC) advertising is a style of internet marketing in which the advertiser only pays when a user clicks on the ad.

Paid search advertisements are among the most popular forms of pay-per-click advertising. These advertisements appear when users conduct commercial searches on search engines like Google, which means they are actively looking to make a purchase. This might be a mobile
search (someone searching for “tacos near me”), a local service search (someone looking for a landscaper or a photographer in their neighborhood), a gift purchase (“Father’s Day gift ideas”), or the purchase of a high-priced item (like a car). Ads that cost money to click on appear beside these queries.

Pay-per-click advertising gets its name because advertisers only fork out cash when users click on one of their adverts. PPC also includes remarketing and display advertising (usually the delivery of banner adverts).

Why is PPC Advertising Important?

PPC is the way to go if you want to see immediate benefits for your customers. Pay-per-click advertisements may be helpful whether you’re trying to raise product recognition or boost online sales.

See Faster Results
Pay-per-click advertising campaigns are straightforward to launch once the basics of making them are mastered. Pay-per click advertising is an efficient and quick method of generating sales. PPC campaigns provide faster outcomes than SEO endeavors. PPC advertising is also well-liked by customers for being economical. Ads are shown for free and only cost money if they are clicked on.

Easy Tracking
PPC using Google AdWords may be easily tracked and measured for proof of success to prospective customers. (This is especially true if you combine the Google Adwords and Analytics tools.) You can easily track the success of your pay-per-click advertisements on
Google. Google Adwords PPC campaigns are transparent and easy to analyze for metrics related to advertising success.

Get in Front of Fresh Eyes
PPC advertising is a great way to expose your business to a broader audience. Those who are already familiar with your brand are the most likely recipients of emails and posts on social media. Using these methods is more effective when focusing on retaining current clients. PPC advertising, on the other hand, allows you to reach a far wider audience.

How to Optimize your PPC Ads
Pay-per-click marketing may boost website traffic and company growth at a low cost. Doing it right requires time and effort. PPC prices depend on many factors, which include the following:

  • The relevancy of the keywords you bid on: are they the search phrases your most significant audience uses to locate things they want to purchase or answer their problems?
  • Ad and landing page quality: Google gives excellent customer service firms the best ad spots and lowest expenses. Your CTR shows how well your ad creative is performing.