Cool Brand Media

Media Planning

Uncover your target audience with expert media planning

In today’s media landscape, there are myriads of options to choose from when it comes to advertising. However, with so many options available, it can be difficult to know where to start. That’s where we come in. Media planning is the process of analyzing and selecting the most effective channels to reach a business’s target consumers. We use our years of market talent to identify the best channels to use in order to reach your target audience. This includes factors such as the type of media (e.g., television, radio, print, social media), the geographical location, and the demographics of the consumers you want to reach. When using social media, it’s important to consider the number of impressions you want to make with your target audience. This is generally measured in terms of ad spend or ad viewability. This process takes several factors in to account such as the type of product being advertised, the target audience, and the goals of the advertising campaign. We carefully plan your media strategy to ensure that your advertising dollars are reaching the right people and your bottom line continues to grow.