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What’s a Google Algorithm Update?

Has your web traffic slowed to a frustrating trickle recently? It may be because Google recently released another update to its algorithm. Google is the most influential search engine in the world by far, and any tweaks made to how it operates have lasting effects that mean your digital marketing and SEO efforts have to be agile and ongoing. This blog post will cover everything you need to know about Google’s algorithm, its updates, and what you need to do in response.

What is the Google Algorithm?

Google’s algorithms are a complicated set of rules that are used to get information from its search index and show the best results for a search question right away. The search engine’s search engine results pages (SERPs) list websites in order of how relevant they are. This is done with the help of algorithms and a number of rating factors.
In its early years, Google changed its algorithms only a few times. Now, every year Google makes thousands of changes. Most of these changes are so small that you might not even notice them. But sometimes the search engine makes big changes to its algorithms that have a big effect on the SERPs.

When does the Google Algorithm update?

Somewhere between 500 and 600 times a year, according to estimates from Google experts, Google’s algorithm is updated. Major upgrades, such as BERT or Passage Ranking, may affect a significant portion of all keyword searches, whereas most of these tweaks are minor and don’t have much of an effect on ranks. The major algorithm improvements and the main rankings elements that they are optimizing are the ones that site owners should focus on in general. More than a dozen of these updates in the last decade have made significant changes to how SEO operates.Page speed, Core Web Vitals, and mobile usability are now official ranking criteria according to Google’s Page Experience upgrade from last year. This means that SEO is no longer only about the content of your sites, but also how well they operate for people across devices.

What do I need to do after the Google Algorithm updates?

So, what should site owners do after an algorithm change is done? Well, the best way to do this is to keep an eye out and guess when changes will happen. Then, write down the results for the week before the change and the week after it.

    1. Check to see if your results have changed.
    2. Find out what people are saying about the update.
    3. Find out which rating factors have changed.
    4. Improve the quality factors on all of your web sites.


It’s not easy to get back on track after an algorithm update, but on the bright side, these changes show site owners where their sites still have flaws and room for improvement. Just like Google is always trying to make the search experience better, site owners should always try to make their web pages better for their users. When site owners put quality first in the same way, they will never be too far behind on changes, and any time they need to catch up, it will be easier and faster, even as formulas change.

Want some more help with rolling with the changes?

Advertising firm Cool Brand Media, with headquarters in Dallas, Texas, provides the entire range of marketing services. We have mastered a wide variety of marketing methods, including website building, online advertising campaigns, search engine optimization (SEO), pay-per-click (PPC), and corporate branding. If you are interested in taking your brand to new heights, we would very much like the opportunity to collaborate with you. Visit the website coolbrandmedia.com for more information on the subject.