What do you want to achieve with your social media presence? More sales? More brand awareness? Better customer service? We’re here to put strategies in place that will drive results.
Social media management is the process of creating and publishing content across social media channels in order to achieve specific marketing goals. While the goals of social media management will vary from business to business, we know that the common goal for all businesses is to reach their intended target to: sell products, increase brand awareness, drive website traffic, and generate leads.An effective social media management strategy begins with understanding which platforms your target audience is using. We use several online tools that help us understand what demographics are using certain social media platforms. Millennials are the largest group of online shoppers in the US and the largest group to likely buy name brand products. In fact, nearly 90% of millennial internet users say they are likely to follow a brand on social media, and over 60% say they have made a purchase after seeing a brand’s post on social media.
Once we understand the target audience demographics, we can begin creating engaging content that speaks to their needs and interests. In addition to creating great content, it’s also important to be active in conversations and respond to comments and questions in a timely manner.
User experience is critical to the success of any website. After all, if visitors can’t navigate easily to find what they’re looking for or can’t figure out how to navigate your site, they are likely to leave and go to your competitor’s site.
There are a number of things we do to improve the user experience on your site, including making sure your site is easy to navigate, using relevant information and well-designed site content, using clear and concise text, using SEO content, and providing helpful and relevant visuals.
Optimizing load time is another website factor that we know. In today’s fast-paced world, users expect instantaneous gratification. If a website takes too long to load, they will likely move on to another site that can meet their needs. Studies have shown that even a one-second delay in page load time can lead to a 7% reduction in conversions.
A well-formatted and designed website can help your overall performance by making it easier for potential customers or clients to find and use your site within seconds. A well-designed site can also help to build trust and credibility with your audience, which can lead to more business. Let us use our creative talent to bring you a website that drives results.
Why is user experience on your web site important?
User experience (UX) on your website is important because it plays a role in how likely people are to stay on your site and convert into customers or clients. If your website is difficult to navigate or doesn’t provide the information users are looking for, they are likely to leave and go to a competitor’s site. On the other hand, a well-designed website that is easy to use and provides relevant information will keep users on your site longer and increase the likelihood that they will take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting you for more information.
What can be added to my web design to make it more effective?
1) Making sure your site is easy to navigate
User experience is critical to the success of any website. After all, if visitors can’t find what they’re looking for or can’t figure out how to use your site, they’re not likely to stick around for long. There are a number of things you can do to improve the user experience on your site, including making sure your site is easy to navigate, using clear and concise text, and providing helpful and relevant visuals. By taking the time to optimize the user experience on your site, you’ll be more likely to keep visitors engaged and coming back for more.
2) Creating clear and concise content.
Creating clear and concise content is one of the most important aspects of improving the user experience on your website and also helps with your SEO. You need content on your site that is often searched consistently by consumers to be noticed. Customers coming to your website are looking for products and information. If they can’t easily find what they’re looking for, they will leave.
3) Optimizing your site for mobile & tablets.
Ensuring that your website is optimized for mobile devices is essential in today’s market. With over 60% of internet traffic now coming from mobile devices, it is clear that more and more people are using their phones and tablets to browse the web.
4) Optimize site load time.
In today’s fast-paced world, users expect instantaneous gratification. If a website takes too long to load, they will likely move on to another site that can meet their needs. Studies have shown that even a one-second delay in page load time can lead to a 7% reduction in conversions. Load time is also another configuring factor in your rankings in SEO. The faster the loading time, the higher ranking of your SEO.
Video marketing & animation services
When it comes to promoting your products, you want to use every tool in your arsenal to reach consumers. Video Production isn’t an option; it’s a must! You want to be able to captivate your audience in a way that still graphics could never do in a powerful way to build credibility and outperform your competitors. Our creative in-house video production team is equipped with the knowledge and skill to build you powerful video content that will showcase the benefit your product has over competitors’. Video production also has other benefits, such as increasing brand awareness, driving traffic to your website, and they’re also great for SEO. In fact, videos are 53 times more likely to show up on the first page of a Google search than any other type of content.
The purchasing power of Millennials and influencing of video marketing
Millennials have the most purchasing power than other generations and are the generation most likely to make an online transaction after watching a video. According to Rev.com, ‘85% of millennials say they’ve made a purchase after viewing a marketing video, and 23% of this generation use video sites to research products and services.’ Videos are an extremely powerful marketing tool and can help you boost sales, increase brand awareness, and build trust with your audience. As consumers rely more and more on video content to make a decision, the demand for high- quality video production will only continue to grow in demand.
We'll help you create video content that will captivate your audience
A significant ROI through video production
The ROI for video is undeniable. A study by Google shows that businesses who use video enjoy a 49% higher ROI than those who don’t. With people spending an average of 3 hours per day watching online videos, there’s a huge opportunity to reach your target audience through this medium. Video production is a must. A study by Content Marketing Institute showed that video marketing generates 66% more qualified leads per year than other content formats. Videos are more likely to be shared on social media than any other type of content.
Facebook alone sees an average of 100 million hours of video watched each day, demonstrating the immense popularity and effectiveness of this platform. Businesses that incorporate video into their marketing strategies can see significant ROI through improved brand awareness, increased sales, and higher levels of customer engagement.
The advantages that video production has over photos when it comes to marketing your business online are immense. Videos are more engaging and can capture attention more easily than still images. What’s more, videos give you the chance to show off your products or services in action, which can help build trust and credibility with your customers. When it comes to search engine ranking, videos are more likely to appear in search results than photos. Google’s algorithms favor videos because they tend to be more informative and engaging than other types of content.
What is Search Engine Optimization?
Getting you ranked at the top doesn’t just happen overnight. There are many facets to this service to keep you ranked at the top and found by those looking for your provided service or product. Many people wonder what is SEO and what can it do for my business. Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher the ranking, the more likely people are to find the website. When you create a website, you need visibility. SEO is essential if you want to rank and drive traffic to your website. We’re here to serve you.
Why is SEO important?
If you create a website and just let it sit on the internet, there are no ‘roads’ linking to your website. You’re throwing it out in an ‘open field.’ You need a team that is specialized and dedicated to getting you ranked. If you want to rank on the first page of Google, you need to have a flawless team with dedicated experience laying out a robust plan to get you to the top and keeping you there. At Red Brand Media, we understand the ever-changing dynamics in the digital world to help keep pace with the ever-changing algorithms. This means for you to have a successful website, you need to have a team that is always on the forefront, keeping up with the changes.
Quality Content Matters!
Search engines are designed to match websites with relevant queries from users. In order to do this, they use algorithms that analyze a variety of factors, including the quality of the content. Quality content and keyword research are important factors to optimizing your website, driving organic search results and keeping you at the top. The better the website content, the more likely it is to rank highly in search engine results. This is why SEO is so essential for business owners. Improving and investing in SEO will allow your company to outrank your competition. Statistics show that the overwhelming majority of users don’t leave the first page of Google. We want you to rank higher in search engine result pages, which can lead to more traffic and more customers.
How Can I Get Ranked Higher?
Putting together an SEO strategy is key for any business wanting to drive new prospective clients to your page.
Here are some ranking factors that will help to improve your SEO strategy.
--Link building --Title tags & meta description --Blog post
--Optimized for tablets and cellphones --Site speed --High quality content
What is PPC (Pay-Per-Click) Advertising?
Pay-per-click (PPC) advertising is a style of internet marketing in which the advertiser only pays when a user clicks on the ad.
Paid search advertisements are among the most popular forms of pay-per-click advertising. These advertisements appear when users conduct commercial searches on search engines like Google, which means they are actively looking to make a purchase. This might be a mobile search (someone searching for “tacos near me”), a local service search (someone looking for a landscaper or a photographer in their neighborhood), a gift purchase (“Father’s Day gift ideas”), or the purchase of a high-priced item (like a car). Ads that cost money to click on appear beside these queries.
Pay-per-click advertising gets its name because advertisers only fork out cash when users click on one of their adverts. PPC also includes remarketing and display advertising (usually the delivery of banner adverts).
Why is PPC Advertising Important?
PPC is the way to go if you want to see immediate benefits for your customers. Pay-per-click advertisements may be helpful whether you’re trying to raise product recognition or boost online sales.
See Faster Results
Pay-per-click advertising campaigns are straightforward to launch once the basics of making them are mastered. Pay-per click advertising is an efficient and quick method of generating sales. PPC campaigns provide faster outcomes than SEO endeavors. PPC advertising is also well-liked by customers for being economical. Ads are shown for free and only cost money if they are clicked on.
PPC using Google AdWords may be easily tracked and measured for proof of success to prospective customers. (This is especially true if you combine the Google Adwords and Analytics tools.) You can easily track the success of your pay-per-click advertisements on Google. Google Adwords PPC campaigns are transparent and easy to analyze for metrics related to advertising success.
Get in Front of Fresh Eyes
PPC advertising is a great way to expose your business to a broader audience. Those who are already familiar with your brand are the most likely recipients of emails and posts on social media. Using these methods is more effective when focusing on retaining current clients. PPC advertising, on the other hand, allows you to reach a far wider audience.
How to Optimize your PPC Ads
Pay-per-click marketing may boost website traffic and company growth at a low cost. Doing it right requires time and effort. PPC prices depend on many factors, which include the following:
-- The relevancy of the keywords you bid on: are they the search phrases your most significant audience uses to locate things they want to purchase or answer their problems?
-- Ad and landing page quality: Google gives excellent customer service firms the best ad spots and lowest expenses. Your CTR shows how well your ad creative is performing.
Remember when you visited a poorly designed and formatted website with poor-looking graphics? Did you feel welcomed? Would you likely return? The answer for most is no. In fact, a study by the Nielsen Norman Group found that users were three times more likely to return to a well-designed website than a poorly designed one. Graphic design is the unspoken message that builds credibility, enhances your image, and will ultimately guide your audience to further explore your site. It’s part of the branding of your image, and it’s what your audience sees first before going into the written message. We can help create a captivating and powerful message through graphic design to set the tone for your brand and build a story for your audience to trust.
Captivate your audience with a clear and concise message! (H1 title)Non-verbal messaging is powerful. As humans, we’re able to perceive the message of your branding through the placement of elements, colors, background design, etc. Graphic design can help businesses in a variety of ways. It can be used to create a professional-looking website, design logos and advertisements, and build trust with potential customers. A study by the Content Marketing Institute found that 70% of respondents believed that visual appearance was one of the most important factors in determining the credibility of a website. Graphic design is an important part of any business’s marketing strategy and can help to boost sales and attract new customers. There’s a well-drawn out, thoughtful strategy behind the scenes for branding your image and keeping you above the competition.
Monitoring your performance is key!
We’re in a very competitive world. Performance tracking is a must if you want an edge with your competition or want to understand how much engagement a social media ad or post has made. Every company is looking at how to build “the edge” in outperforming the other competitors. You’re trying to understand your audience and their ways, buying habits, engagement with your website, going to certain areas for a certain period of time, and click engagements, but you need to have all the data structured out and analyzed to fully understand what is taking place with your web performance. Let us work with the analytics to help you build an edge on the competition.
Using performance tracking can help you identify which areas of your website are performing well and which need improvement. You can also monitor how your audience is interacting with your website and what areas they do or don’t visit often. This will identify areas that need improvement to make the necessary changes to ensure that your website grows and thrives. In addition, performance tracking can help you understand your customer base and identify potential new customers. By understanding who is visiting your website and what they are looking for, you can adjust your content and marketing strategy to better appeal to your target audience. Performance tracking is an essential tool for any business website, and by using it, you can help ensure the success of your business.
There are many benefits to using performance tracking services for your business website, including:
1) Improved User Experience
By monitoring your website’s performance, you get instant feedback regarding the performance of your website, have it identified, and be able to fix the issues that could be causing slow loading times or other user experience problems. This can help improve sales, customer loyalty, and satisfaction.
2) Increased Sales and Reduced Cost
A website that loads quickly and efficiently is more likely to convert visitors into customers. Performance tracking can help you identify and fix any issues that could be affecting your website’s conversion rate. If you have a large amount of traffic to the check-out section but no sales conversion, that is a section that is identified as needing improvement.
Spend your dollars improving a pivotal part of your website that can convert sales. Investing in performance tracking will build wealth faster and help drive customers to the areas you want.
In today’s media landscape, there are myriads of options to choose from when it comes to advertising. However, with so many options available, it can be difficult to know where to start. That’s where we come in. Media planning is the process of analyzing and selecting the most effective channels to reach a business’s target consumers. We use our years of market talent to identify the best channels to use in order to reach your target audience. This includes factors such as the type of media (e.g., television, radio, print, social media), the geographical location, and the demographics of the consumers you want to reach. When using social media, it’s important to consider the number of impressions you want to make with your target audience. This is generally measured in terms of ad spend or ad viewability. This process takes several factors in to account such as the type of product being advertised, the target audience, and the goals of the advertising campaign. We carefully plan your media strategy to ensure that your advertising dollars are reaching the right people and your bottom line continues to grow.
High quality customized print service for every occasion
You might think printing campaigns is a lost cause. Who uses direct mail any longer? Think again. While print may not be as popular as it once was, it is still an important part of advertising and should not be overlooked. Print is still a crucial component to capture your intended audience. We know printing. There are many statistics that show print is better than digital when it comes to recognition and trust. Print ads have a longer shelf life than digital ads, meaning they can be seen and remembered long after they are first published. In a world where we are bombarded with constant advertising messages, print ads can still cut through the clutter and reach potential customers.
According to Finances Online, print ads drive stronger brand recall. A well-designed print ad campaign can be a powerful marketing tool; whether you’re running a political campaign or creating catalogs, we’re here to help you every step of the way. From signage and business cards to banners and catalogs, we can help you create eye-catching, high-quality marketing materials that will promote your brand and help you achieve your marketing goals. We also offer menu printing, poster printing, postcard printing, and yard sign printing services. Whatever your print needs may be, our team of dedicated experts is here to help.
--Brochures --Door Hangers --Business Cards --Post Cards --Signage
--Posters --Stickers --Direct Mail --Catalogs --Pens
--Apparel --Retractable Banners --Billboards --Menus --Trade Show Displays
--Annual Reports --Social Media Ads --Animated Logos --Banners --Koozie
The Art Of Branding
You’ve probably heard the saying, “A company is only as good as its brand.” That’s because a strong brand can help a company succeed in ways that no other marketing tool can. Your company’s logo is one of the first things potential customers will see, so it’s vital that it makes a good impression. Allowing our creative design team to collaborate with you to help develop and design a professional logo design will help your company look more credible and trustworthy. Our team has unique talent to help you ‘Get Branded’ by creating eye-popping first impression logos that will impress at first sight. Let our unique talent create a brand that will forever define you.
Define Who You Are
There’s ‘no size fits all to this service. We tailor our services to each client so that you’re getting the best possible results. We want to help you create a brand that reflects your unique vision. We want to help you create a personalized brand that fits you and your product. Branding is the number one priority when creating a business or an image. We’re here to bring your ideas to fruition and establish a brand that’s unforgettable.
The Effectiveness Of Branding
A strong brand can also help you charge more for your products or services. Customers are willing to pay more for a product or service from a company they trust and feel good about. A brand can give a company many things, but most importantly, it gives the company an identity. A good brand will make people remember a company and its products or services, which is essential for any business that wants to succeed. (add 'contact us' button below)