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Cool Brand Media

How Do Search Engines Work?

Search engines are searchable databases made up of two main parts: search indexes and search algorithms. Their overall goal is to provide users with the most relevant results based on the search they are making. Search engines have two types of search results – organic and paid. Organic results come from the search index and […]

What is a Google Business Profile?

The Google Business Profile is a simple, straightforward way for businesses to engage with customers through popular tools like Google Search. Because Google enormously influences your business’s online visibility, having a Business Profile can allow you to make the most of your online presence.But is having one really that important? And does everyone need a Google Business Profile? Let’s […]