Understanding The Advertising Element During The 2024 Olympics
2024 Summer Olympics Brings in Advertising Opportunities The 2024 Summer Olympics in Paris, France, presents an exceptional opportunity for businesses to enhance their marketing strategies through diverse digital advertising channels. The global event attracts millions of viewers, making it a prime occasion to engage with a vast and varied audience. By leveraging this event, businesses […]
How Do Search Engines Work?
Search engines are searchable databases made up of two main parts: search indexes and search algorithms. Their overall goal is to provide users with the most relevant results based on the search they are making. Search engines have two types of search results – organic and paid. Organic results come from the search index and […]
What is Social Media Archiving?
Social media is a fundamental part of marketing. With business communications increasingly occurring online, TikTok, Facebook, X, Instagram, WhatsApp, and other top platforms have transformed how businesses reach and relate with customers. Most businesses today have profiles, groups, and pages across these social channels to expand their outreach. But with the improved online presence across […]
What is a Google Business Profile?
The Google Business Profile is a simple, straightforward way for businesses to engage with customers through popular tools like Google Search. Because Google enormously influences your business’s online visibility, having a Business Profile can allow you to make the most of your online presence.But is having one really that important? And does everyone need a Google Business Profile? Let’s […]
What are META Descriptions?
If you have a site on Google, you are no stranger to the term “META descriptions”. Keep reading this blog post to learn everything you need to know about them without all the extra fluff. What is a META description? A META description is a short sentence or two (think about 155 characters) that encourages […]
Soar Above the Competition with Aerial Drone Video and Photography!
Drone Video & Photography Services In the world of modern marketing and video production, one technology stands out and can truly captivate your audience like no other: aerial drone video and photography. Drones have become a game- changer, revolutionizing the way we capture stunning visuals and convey powerful messages. Let’s explore the numerous services and […]
What’s The Difference Between Google Business Profile & Google Maps?
If you are ready to search for a product or service, the most common place to start is with a search engine: Google. As the number one search engine, Google successfully grabs 95% of mobile traffic. There are other search engines, including Bing and Yahoo!, but Google consistently takes the top spot. Google offers features to help businesses […]
Is Your Website Truly Mobile and Tablet Friendly?
Ensuring your website is optimized for mobile and tablet users is no longer just a trend – it’s a necessity. In fact, according to Google, even a one-second delay in mobile loading time can impact conversion rates for a website by 20%. With a significant portion of web traffic coming from mobile devices, providing a seamless and engaging […]
Stand Out from the Crowd With Creative Custom Illustrations
Cool Brand Media offers marketing services to elevate your brand’s digital journey. From responsive website design to custom illustration, engaging social media management, captivating video production, effective SEO strategies, compelling graphic design, and innovative branded merchandise solutions – Cool Brand Media is your partner in achieving digital success. What are Custom Illustrations? Custom illustrations are visual assets that reflect […]
Designing Landing Pages that Convert: Best Practices and Case Studies
What is a Landing Page? A landing page is a page on your website curated for a specific audience. For example, if you created an ad campaign to get people to sign up for your newsletter, a landing page can be created to convince the leads from that ad to take action. The ability to reach new consumers […]